Home > Press > Press release

Press release

 2nd May 2007

Advertising.com’s Cost-Per-Action Search is the Way Forward

Advertising.com, a subsidiary of Time Warner’s AOL, is advancing the field of search engine marketing with its innovative cost-per-action solutions.

Already a major success across the USA and Europe, Advertising.com leverages its AdLearn for Search bid management technology to manage search engine marketing campaigns 24 hours a day, seven days a week to help advertisers drive the best revenue-generating traffic to their websites.

Working closely with all major search engines, the system updates bids automatically, using hourly and daily data to ensure keywords are appearing in the right place at the right time.  With detailed reporting and the backing of an experienced pan-European creative team, Advertising.com help Finnish advertisers to reduce their risk by paying for search activity that generates business – not just interest.

Pasi Hokkanen, MD Advertising.com Finland said: “Being among the first companies in Finland to offer cost-per-action search marketing is very exciting. When a pan-European airline used the system in Germany, they saw an increase in sales of 120% in a year – that’s a total of 20,000 seats or 120 planes filled every month!”

Advertising.com is the largest online advertising network in Europe. We aggregate inventory from brand-name websites to provide mass reach for advertisers and maximum revenue for publishers. From building brand awareness to increasing your revenue, we help you make the most of your online investment.

Display – Search – Affiliate - Comprehensive solutions via a single, trusted partner.

About Advertising.com

Advertising.com, Inc. is a leading provider of results-based interactive marketing services to advertisers and publishers. We operate a large network consisting of advertising inventory purchased from web, search engine and email publishers. Through this network, and our proprietary technologies, we help advertisers develop and execute marketing programs that generate measurable results. Advertising.com is a wholly-owned subsidiary of America Online, Inc. For more information, contact us online or call 020 7563 0500.

Back to top ↑