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Press release

1st February, 2006

Advertising.com Announces New Hires David Carberry, Richard Kochman and Lee Feldmann Join Newly Formed Product Marketing Team

Baltimore, MD - Advertising.com, Inc. today announced three key additions to its newly formed product marketing team. The hires reflect the company's continued focus on the core areas of online marketing: search, direct response, branding and behavioral. The product marketing team will serve as strategic liaisons between the company's advertising sales and product management groups, and will be responsible for the continued innovation and enhancement of Advertising.com's products and services based on market demand.

"Our state-of-the-art products must undergo continual improvement to meet the needs of a changing online industry," says Mollie Spilman, Chief Marketing Officer at Advertising.com. "The addition of these outstanding professionals to our team will help ensure that we maintain rapid and responsive product innovation as our business continues to grow."

• David Carberry, Director of Search Marketing
  Mr. Carberry will be responsible for expanding Advertising.com's search business by garnering market feedback to continually improve Advertising.com's industry-leading search platform. Mr. Carberry was previously Vice President of Sales and Marketing for The G3 Group.
  
• Richard Kochman, Director of Direct-Response Marketing
  Mr. Kochman will continue the development of this core business area, with a focus on database marketing. He was previously Director of Key Corporate Initiatives at America Online, where he led high-level initiatives to improve AOL profitability and valuation.
  
  
• Lee Feldmann, Senior Manager of Brand Marketing
  In this role, Mr. Feldmann will be responsible for generating new business and continually developing Advertising.com's brand-focused solutions, which boast the industry's largest online reach. Mr. Feldmann worked previously as an online advertising planner/buyer for Phillips Investment Resources in Rockville, Maryland.

These new team members join Eric Eller, Director of Behavioral Marketing, Alana Tompkins, Director of Promotional Marketing and Elicia Brand, Senior Manager of Video Marketing in Advertising.com's product marketing group.

About Advertising.com

Advertising.com, Inc. is a leading provider of results-based interactive marketing services to advertisers and publishers. We operate a large network consisting of advertising inventory purchased from web, search engine and email publishers. Through this network, and our proprietary technologies, we help advertisers develop and execute marketing programs that generate measurable results. Advertising.com is a wholly-owned subsidiary of America Online, Inc. For more information, contact us online or call 020 7563 0500.

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